Seungmin from the group Stray Kids and actress Jung Eun-chae graced the Burberry 2026 Summer Collection fashion show held at the Perks Field in Kensington Gardens, London.
The show drew attention with the presence of global celebrities, including Burberry ambassadors Seungmin and Jung Eun-chae, actress Tang Wei, and (G)I-DLE's Shuhua.
This season draws inspiration from the two powerful cultural languages of fashion and music, capturing the unique free-spirited and vibrant atmosphere of a British summer. The collection is based on sleek and simple silhouettes. Printed trench coats, silk bomber jackets, and waxed cotton parkas embody the vitality and practicality of a British summer, while washed and raw denim express new textures through foil coating.
Burberry's Creative Director, Daniel Lee, explained, "Music is about self-expression, creativity, and belonging. Every summer, the UK comes alive with style and sound, from festivals to stadiums to outdoor concerts," shedding light on the inspiration for this collection.
The runway music for this show was curated by Benji B, who has a long-standing collaboration with Burberry. For this show, he carefully selected 'Planet Caravan,' 'You Won’t Change Me,' and 'N.I.B.' from the archives of the legendary British band Black Sabbath to resonate throughout the venue.
Representing Korea, Seungmin and Jung Eun-chae attracted attention by wearing Burberry's 2025 Winter Collection, and the video of the 2026 Summer Collection can be viewed on Burberry's official website and social media channels.